Yesterday, Entrepreneur magazine published a lengthy piece revealing many of LinkedIn's algorithm changes, which for months have been...

At Bond Studios, we edit and proofread a TON of copy for clients around the world. So, what are the mistakes we see most often?...

As a strategic communications pro and former journalist, it's my job to obsess over the spirit of a message—and understand how a chosen...

Post-COVID, American business and industry is a mess. Layoffs are widespread, M&As make headlines daily, workplace morale is down and so...

Today marks the start of 2023’s National Travel & Tourism Week, and we're here for it because we believe that travel can bridge...

I've seen so many stories lately about the headwinds faced by Marketing and Comms pros as they move toward the C Suite, and with them the...

Copywriting, brand journalism and content development are very different practices. But when done right, all three begin with audience in...

Lots of talk today about last night's ads, so here's my take: I love the rabble-rousing approach that Tubi took, but The Farmer's Dog's...

Teaching the next generation of journalists at the University of Maryland's Philip Merrill College of Journalism has been my privilege...

During my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...

Ever re-read an important email you just sent or a deck you just presented and wished you could have corrected that ONE stupid grammar...

Marketing pros will tell you that it's hard to break through the noise these days. Even harder if you're slingin' ink as a copywriter. To...

Movie magic has the power to drive travel and tourism – even decades after a film premieres. Philly, for one, still cashes in on Rocky to...

Last week, we saw a post from a big agency that admonished, "If you're not using influencers, you're doing it wrong." Full stop. Another...

It's that time of year: We're seeing so many marketing predictions hit LinkedIn and the industry trades this week. From all the stories...

A new Morning Consult report shows that 69% of Americans polled believe CEOs should either communicate their position on social,...

For years, content of all types looked a certain (perfect) way on Instagram, and audiences responded with millions of likes and...

A Morning Consult poll recently revealed a truth that many marketers already know: Fall is officially America's favorite season. More...

Hiring a small, independent agency could very well help you meet your own goals and make a bigger impact with your marketing dollars A...

The newbies of today can quickly become your motivated, positive and highly trained experts of tomorrow. After the Great Resignation,...