What are journalists searching for? According to Cision's 2023 State of the Media report, they (still) want and need sound, factually...

Copywriting, brand journalism and content development are very different practices. But when done right, all three begin with audience in...

Teaching the next generation of journalists at the University of Maryland's Philip Merrill College of Journalism has been my privilege...

Marketing pros will tell you that it's hard to break through the noise these days. Even harder if you're slingin' ink as a copywriter. To...