News feeds never stop, and the unrelenting 24/7/365 cycle of content ideation and production can quickly burn out comms teams and the...

The Bond copy team can't stop editing. We notice the punctuation on billboards when sitting in traffic and scoff at product packaging...

Social media has evolved A LOT over the last decade, with perhaps the biggest change being the networks' swift and collective pivot to...

Editor's Note: Updated May 2024 to reflect the current state of play: See Tip No. 6 "If it's really hard to be in marketing and PR right...

Yesterday TikTok announced that advertisers will be able to place ads alongside organic content that appears when searching in the app....

At Bond Studios, we edit and proofread a TON of copy for clients around the world. So, what are the mistakes we see most often?...

Ever heard of adjective hierarchy? Probably not. But you might use this rule of grammar all the time without even realizing it. Adjective...

Copywriting, brand journalism and content development are very different practices. But when done right, all three begin with audience in...

Lots of talk today about last night's ads, so here's my take: I love the rabble-rousing approach that Tubi took, but The Farmer's Dog's...

Teaching the next generation of journalists at the University of Maryland's Philip Merrill College of Journalism has been my privilege...

During my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...

Ever re-read an important email you just sent or a deck you just presented and wished you could have corrected that ONE stupid grammar...

Bond Studio is filled with ex-journalists who covered fashion and lifestyle among other beats. So, we adore working with clients who need...

Marketing pros will tell you that it's hard to break through the noise these days. Even harder if you're slingin' ink as a copywriter. To...

Last week, we saw a post from a big agency that admonished, "If you're not using influencers, you're doing it wrong." Full stop. Another...

It's that time of year: We're seeing so many marketing predictions hit LinkedIn and the industry trades this week. From all the stories...

For years, content of all types looked a certain (perfect) way on Instagram, and audiences responded with millions of likes and...

When more people today can do their jobs from anywhere in the world, why should they return to a workplace—a sterile office, a long...

The TikTok vs. Insta smackdown may make you think that content, above all else, should serve as entertainment. FALSE. The savviest...

ICYMI, last week Meta made major moves. In an effort to compete with TikTok, Facebook has restyled its mobile app, which now opens to a...